Gazelle Chicks

Cadillac and Toyota have recently launched their campaigns cleverly targeting immature consumers. I would consider a large majority of consumers immature and naive. I doubt many can argue and make a decent case otherwise.

So, why do I say consumers are immature? I’m surprised that anyone would fall for the ’sexy, I need a new car’ campaigns these car manufacturers are currently running. I personally think it’s ridiculous for Cadillac to play the ‘does your car turn you on?’ card. I mean really, it’s a freakin’ car. If a car turns you on, you’ve got bigger issues that buying a Caddy won’t fix.

And, Toyota, I love their cars, but I can’t even begin to emphasize that there’s no such thing as needing a new car. A new car is a luxury and want, not a need. I do think they’ve been a bit more clever in terms of the concept than Cadillac.

Still, neither campaign really pulls me in. Of course, I’m what’s considered an aware and awakened consumer.